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Welcome to Sammie Lou Bridal Couture

Your dream dress awaits you…

Tucked away in the village of Hillmorton, on the outskirts of Rugby our boutique presents an array of designer gowns for all brides. Our aim is to ensure your dress buying experience is one to both enjoy and remember.
Book your Consultation today



We are elite stockists for some of the most prestigious designers on the market. We stock a wide selection of gowns in store and cater for brides of all shapes and sizes.











Picking a wedding dress is a big deal, we know! We want to make it fun and easy for you, and scheduling an appointment helps us ensure you get the attention you deserve.
Sammie Lou Bridal Couture



Michelle Barraclough

This bridal shop is amazing. The owners, Leanne and Mark, are truly lovely and really care about finding your dream dress. I felt totally at ease and the private changing room was roomy and luxurious. I would recommend this shop to everyone without hesitation. Rapid and friendly communication prior to your private appointment and then their total attention from the moment you arrive. A vast selection of beautiful dresses. Nothing was too much trouble for Leanne and Mark, so very accommodating.

All brides to be need to visit Sammie Lou Bridal Couture!

Natasha Eaton

I visited Sammi Lou yesterday and found the most perfect dress all thanks to the lovely staff.
I went in with an open mind and they picked out loads of dresses even ones i thought I didn't like however i loved them. The staff were very experienced and knowledgeable and would match everyones individual taste.
After finding my perfect dress we were given bubbles to celebrate ?
Wouldn't have gone anywhere else! Thank you

Lizzie Rollason

Absolutely amazing!!! I cannot sing their praises highly enough helped me find my dream dress so helpful and attentive and friendly. The ladies put me at ease the minute I walked through the door and the glass of bubbly to toast my saying yes to the dress was really sweet the fact I'm the first girl to buy my particular dress so I got to name it after myself!! was the cherry on top! Perfect afternoon thank you so much ladies!

Nichole Walker

I came here yesterday with my maid of honour and my nan. I have been to a few different bridal shops up till now and never had that 'wow' feeling. Until yesterday!! Not only did I find the wedding dress of my dreams. The experience was absolutely amazing thanks to Sammie and her team. They didn't stop until I found the perfect dress. Even once all the paperwork had been completed, we stayed a little longer for a good chat and wasn't rushed out the door. Cannot recommend this place enough! You have to book an appointment to see for yourselves

Beth Waddoups

The first Bridal shop I went to, and I wouldn't go anywhere else! A fabulous experience for my bridesmaids, my mum and me! Nothing was too much to ask of Sammie and her mum, they made us all feel very comfortable and confident!
Highly recommending Sammie Lou's! Thank you!

Kirsty Bentley

Amazing wedding boutique... Marie and sammie went the extra mile when picking out my dress and made it extra special and a nice smooth stress free process... I'm so in love with my dress and they made that happen..couldn't recommend this boutique any more
Sammie Lou Bridal Couture



Book your initial Bridal Consultation here. Your first consultation usually lasts around 1 hour 30 minutes. We will talk through your ideas and suggest gowns for you to try on in your hunt for ‘the one’!

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Book your initial Bridal Consultation here. Your first consultation usually lasts around 1 hour 30 minutes. We will talk through your ideas and suggest gowns for you to try on in your hunt for ‘the one’!

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